Abu Dhabi Tourism Authority (ADTA), established by Ruler’s Decree in September 2004, is a statutory body with wide ranging responsibilities for building the Emirate’s tourism industry. Its Chairman is HH Sheikh Sultan Bin Tahnoon Al Nahyan. Director General is HE Mubarak Al Muhairi.

The ADTA’s mandate covers three main areas: destination marketing, infrastructure and product development and regulation, and, licensing and classification. While the ADTA assumes a leadership role in the international promotion of Abu Dhabi, it also represents the interests of, and coordinates with, a wide range of stakeholders – including the hotels, Etihad and other airlines serving Abu Dhabi, the destination management companies, exhibition and conference venues, golf courses, the retail trade, Government ministries and departments etc.